The second half of 2021 is here, and business firms are faced with difficult decisions on how to restart, reenergize or remove sales strategies used in the past. During the pandemic, lack of productivity and shortfalls in inventory, equipment and personnel were painfully apparent. Our dependence on foreign production for necessary products were highlighted in trips to the grocery store, gas stations, home supply stores and restaurants. Our appetite for foreign staffing of help desk services resulted in frustrating lapses in customer service, long wait times and in some cases irreparable loss of customers.
Small and large businesses have experienced the glaring results on inadequate security measures to safeguard their information technology and key data. Hacking and huge ransoms are increasingly detailed on the front pages of newspapers across the United States.
Business Owners must analyze their business operations and risk management processes and decide how to pivot from tactical decisions to investing in strategic measures to grow their businesses.